How to Get Tourists to Buy Custom Enamel Pins and Souvenir Magnets at Scenic Spots

A Complete SEO strategy to Increase Souvenir Sales and Capture Market Share

In today’s competitive tourism retail market, simply placing souvenirs on shelves is no longer enough. Travelers are increasingly looking for high-quality, collectible, and meaningful cultural products.

For scenic spots and cultural destinations, especially those working with a professional custom metal crafts manufacturer, the key to success lies in combining differentiated product design, structured pricing strategy, smart channel distribution, targeted promotion and data-driven operations.

As a supplier specializing in custom enamel pins, magnets, metal keychains and challenge coins, we have seen firsthand how the right strategy transforms ordinary souvenirs into must-buy collectibles.

This guide outlines a complete, SEO-optimized strategy to help scenic destinations increase conversion rates and scale sales efficiently.

1. Product Strategy: Match the Scenic Identity & Create Differentiation

Bind Products to the Core IP of the Scenic Spot

The most successful cultural merchandise always starts with strong IP extraction.

For example:

At the Great Wall of China, the iconic brick texture can be transformed into matte electroplating finishes that replicate historic stone surfaces.

Local gift shops inside Yellowstone have transformed these animals into adorable fully animal magnets, which have recently gone viral on Chinese social media platforms. Their cute design and strong connection to Yellowstone’s wildlife make them highly collectible.

Due to their popularity, many visitors from China actively search for these magnets, visiting shop after shop throughout the park to find them. Because demand often exceeds supply, the magnets frequently sell out, further increasing their desirability and creating a sense of scarcity.

This phenomenon perfectly demonstrated how iconic local elements—when turned into well-designed, emotionally appealing souvenirs—can drive viral attention and significantly boost on-site sales.

1.2 Core Product Categories for Scenic Spot Sales

To maximize conversion and profitability, scenic destinations should focus on three high-demand souvenir categories:

1. Custom Enamel Pins

Enamel pins work exceptionally well as scenic spot limited releases and seasonal collectibles.

2. Magnets

For scenic destinations and souvenir suppliers, magnets are not just small gifts; they are powerful tools for increasing conversion rates, improving brand recall and maximizing retail revenue.

3. Custom Metal Keychains

Scenic spot keychains consistently rank among the best-selling tourist souvenirs globally.

Control Price Structure Strategically

A healthy product matrix should follow a price ladder model:

60% Low-ticket items (USD$2-USD$6) → Traffic drivers

(Keychains, fridge magnets, mini badges)

30% Mid-tier products (USD$6-USD$15) → Core profit generators

(Metal bookmarks, challenge coins, boxed badge sets)

10% High-end collectibles (USD$15+) → Brand elevation

(Limited edition metal sculptures, premium gift sets)

This structure ensures high conversion while maintaining perceived brand value.

Small Batch, Fast Response

At the early stage, prepare only 500-1000 pieces per SKU. Adjust production based on real sales data.

Introduce “Scenic Spot Limited Editions” (e.g., 100 sets per day). Scarcity creates urgency and boosts impulse buying.

2. Channel Strategy: Sell Custom Badges, Fridge Magnets, Keychains & Coins Everywhere

2.1 Offline Channels - Immediate Tourist Conversion

Prime Scenic Locations

Create a dedicated “Cultural Souvenir Collection” zone to highlight texture and craftsmanship. Minimal packaging also improves premium perception.

Lifestyle Placement Strategy

Offer small enamel pins or magnets as gift-with-purchase items. This increases exposure beyond traditional souvenir shops.

Extended Retail Channels

Premium challenge coins perform especially well in transport hubs.

Travel Agency Bulk Sales

Bundle metal keychains and badges into travel group gift packages.

Bulk orders ensure stable production capacity for manufacturers and increase inventory turnover.

2.2 Online Channels—Long-Tail SEO & Global Traffic

Content Marketing for Search Rankings

Detailed manufacturing content (stamping, plating, enamel filling, UV printing) builds authority and improves Google indexing

Short Video Marketing

Craft transparency increases trust and buyer confidence.

E-Commerce Keyword Optimization

2.3 Private Traffic & Retargeting

At scenic spots, management teams should actively encourage visitors to scan QR codes placed at entrances, souvenir shops, and key attractions. This strategy helps increase followers on the destination’s social media accounts and builds a long-term communication channel with tourists. Scenic operators can offer instant discount coupons, small gifts, or limited-time promotions through their official social media accounts. In exchange, visitors follow the account and gain access to exclusive updates, seasonal events, and special offers.

By maintaining ongoing engagement through social media, scenic spots can stay connected with past visitors, increasing the likelihood of repeat visits. Repeat customers play a critical role in long-term revenue growth, as returning tourists tend to spend more, recommend the destination to others, and engage more deeply with branded merchandise.

This QR code + social media + coupon strategy transforms one-time visitors into long-term brand followers, strengthening both customer loyalty and sustainable revenue.

3.  Promotion Strategy: Increase Visibility & Authority

3.1 Top Marketing

A strong promotion strategy is essential for increasing visibility and driving sales of cultural products through topic marketing. Scenic destinations can create trending themes such as “Most Collectible Scenic Enamel Pin,” “Limited-Edition Fridge Magnet,” or “Top 5 Souvenir Bookmarks from Famous Landmarks.” These themed campaigns encourage discussion and sharing across social media platforms. By motivating visitors to post photos and reviews, destinations can generate user-generated content, which improves organic visibility and strengthens online search performance.

3.2 Co-Branding

Co-branding is another powerful promotional strategy. Scenic spots can partner with museums, cultural institutions, independent designers, or even lifestyle coffee brands to launch co-branded enamel badges and commemorative coins. These collaborations enhance product credibility and increase brand authority while also expanding audience reach. Co-branded products often carry higher perceived value and improve search relevance through cross-promotion and backlinks.

3.3 Festival Marketing

Festival marketing also plays a critical role in driving short-term traffic spikes. Scenic destinations can launch limited-edition holiday-themed enamel badges, anniversary commemorative coins, or special edition souvenir keychains during national holidays, cultural festivals, or scenic anniversaries. Seasonal and time-sensitive releases create urgency, stimulate immediate purchases, and attract additional online attention, which can lead to stronger backlink opportunities and higher search engine visibility.

4. Operational Optimization for Higher Repurchase Rates

Beyond promotion, operational optimization is essential for improving customer satisfaction and encouraging repeat purchases. Eco-friendly packaging is an effective way to enhance brand perception. Using sustainable kraft paper packaging that features only the scenic logo and product name creates a minimalist and premium appearance while aligning with environmentally conscious values. Clean and simple packaging often communicates higher quality and authenticity.

Personalized services further increase emotional connection and customer loyalty. Offering free engraving on double-sided commemorative coins, custom name engraving on metal bookmarks, or personalized packaging upgrades transforms standard souvenirs into meaningful keepsakes. Customization adds sentimental value, increases customer satisfaction, and raises average order value.

Consistent data analysis is also crucial for sustainable growth. Scenic operators should track best-selling products, repeat purchase trends, and overall channel performance. By analyzing this data weekly, businesses can identify high-performing products and scale successful SKUs across both online and offline sales channels. Data-driven decision-making reduces risk, improves inventory management, and maximizes profitability.

What Sellers Should Do?

Tourists do not simply purchase souvenirs; they invest in memories, stories, and cultural symbols. When scenic destinations focus on cultural products supported by IP-driven design, structured pricing, omnichannel sales strategies, and data-driven optimization, ordinary products can evolve into collectible metal cultural assets.

For metal craft manufacturers like us, the real opportunity lies in becoming a reliable supplier for scenic spots worldwide. By helping destinations transform their cultural identity into well-designed, high-quality metal products, we enable tourists to take home meaningful collectibles that they proudly display, share, and remember for years to come.